Cache of job #13918799

Job Title

Market Insighst Manager

Employer

Kenny Whelan And Associates

Location

Kilkenny

Description

Based in Co Kilkenny, and Citywest, Dublin, this senior level role will report to the Head of Ingredients Marketing and will have responsibility for providing intelligence and insight on targeted international markets to drive commercial and innovation strategy across three divisions: Ingredients, Consumer Foods and Agri-Feeds. Key Responsibilities. Deliver comprehensive analysis & interpretation of key data across the 5Cs: Customer, Consumer, Category, Competitor & Channel within an international context. Provision of key market data across a broad range of sectors/ industries including ingredient and end market evaluation as well as trends analysis. Responsible for generation of leverageable customer & consumer insights which, in tandem with Marketing, Product Management, Sales and Innovation functions will inform key strategic projects within the business. Profiling of competitor, customer and potential customer companies. Own the vendor relationships across data insight and primary research activities. Technical knowledge & understanding to deliver insight to the business around ingredient opportunities for B2B & B2C. Ability to undertake brand-mapping exercises within specified end markets and geographies to determine competitive landscape and opportunity areas. Form an efficient working relationship with key providers of data to secure access to most up to date and relevant sources of market intelligence. Utilise online platforms and corporate listening service to extract insights from both customers and consumers within target market sectors. Own, design and execute (recruit vendors) proprietary qualitative or quantitative research that is undertaken & work with relevant agency personnel to deliver. Prepare & disseminate monthly & ad hoc insight reports to ELT and Commercial colleagues. Advise on best practice techniques for insight generation. Form relationships with insight functions in the broader Glanbia PLC business. Key Requirements: Minimum third level qualification in marketing, business, psychology, social science or related disciplines. Minimum 10 years’ experience in a similar role. Minimum 5 years’ experience in a market research or similar function. Proven experience working within an insight function within an international B2B/B2C environment. Demonstrated experience in delivering customer and consumer insights to drive strategic initiatives within an export led industry. Passionate about research methodology and driven to understand market dynamics and what is driving performance. Excellent written and verbal communication skills with a willingness to represent a point of view with conviction. Analytical but with a strong initiative to progress and manage projects on time. Ability and confidence to interact with senior management across a variety of functions. Results oriented and KPI driven. Motivated and driven to progress. Strong quantitative abilities, ability to work across all steps from data sourcing, analysis, interpretation, report design and delivery. To apply, please send your CV to ecahill@kenny-whelan.ie. This job originally appeared on RecruitIreland.com.

Date Added

2083 days ago

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